700bike: Revolutionizing Bicycle Culture and Fashionable Lifestyle in China

Creating an Origin for a New Generation of Bicycles

700bike, a groundbreaking information platform for new generation bicycles, aims to revolutionize urban transportation and bring joy to riders across the city. With its unique logo and visual identity, 700bike embodies the essence of a dynamic and connected bicycle culture.

The logo, designed by Dongdao Design Team, cleverly incorporates the figure "700" into the concept of time, specifically 7 o'clock. This symbolic representation signifies that 700bike is the origin or starting point of a new era in bicycle culture and fashionable lifestyle in China. By combining the colon with "7:00," the logo conveys the spirit of bicycle culture, fashion trends, and the life attitude of 700bike.

One of the key strengths of 700bike lies in its ability to provide users with a smoother and more intelligent urban transportation experience. By offering a comprehensive platform for brands and trends in the bicycle industry, 700bike enables users to easily navigate the city and discover the latest innovations in cycling. Whether it's finding the best routes, connecting with fellow riders, or staying up-to-date with the latest bicycle trends, 700bike is the ultimate solution for urban cyclists.

The design team at Dongdao Design Team paid meticulous attention to detail when creating the visual identity of 700bike. The brand's unique font choice exudes a lively and energetic feel, perfectly capturing the spirit of youth and sport. This font, combined with the innovative logo, creates a cohesive and visually striking brand image.

Throughout the design process, the team faced the challenge of persuading and educating clients about the need for a logo that reflects the dramatic changes brought about by the IT age. In a world where everything is connected online, traditional visual identities must adapt to the demands of the digital era. Dongdao Design Team successfully navigated this challenge, creating a logo and visual identity that truly embodies the spirit of 700bike.

The 700bike project commenced in April 2015 and was completed in August 2015, both in Beijing. The design team conducted extensive research into the evolving landscape of the bicycle industry and the transformation of consumer behavior in the IT age. This research served as the foundation for the innovative design solutions implemented in 700bike.

Recognized for its excellence, 700bike was awarded the prestigious Iron A' Design Award in 2017 in the Graphics, Illustration, and Visual Communication Design category. This award acknowledges the practicality, innovation, and professional standards exhibited by the design, making it a valuable addition to the industry.

With 700bike, Dongdao Design Team has successfully created a platform that not only enhances the urban transportation experience but also fosters a vibrant bicycle culture and fashionable lifestyle in China. By embracing the concept of time and infusing it into the logo and visual identity, 700bike has become the origin of a new generation of bicycles.